Briton Limburg

I help veterans (and dads) reclaim their strength through my experience doing it as a dad of 3, husband, deployed veteran, and bodybuilder.

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You decide who will be featured in Muscle & Fitness and take home $20k

Voting for the TOP 5 ends Thu February 26th at 7PM PST

One man will win $20,000 and be featured in Muscle & Fitness Magazine

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What fuels your passion for health and fitness?

My passion for health and fitness was forged through obstacles, not comfort. Military service taught me discipline, but real life taught me limits—injuries, time constraints, stress, and fatherhood. I had to learn how to adapt, not quit. My Hell Bent philosophy was born from proving you can still build strength, confidence, and purpose while carrying real responsibility. I coach dads and veterans to stop starting over, train with intent, and progress despite life—not in spite of it.

What’s your favorite way to train or stay fit?

My favorite way to train is rooted in what I learned training with Dorian Yates and earning my H.I.T Master Trainer certification in 2019. It reshaped how I view effort, intensity, and intent. Short, focused sessions. Minimal volume. Maximum purpose. That approach has proven ideal for dads and veterans who don’t have hours to train but still demand real results. I focus on building plans that are simple, sustainable and allow for consistency over perfection.

What would you do with $20,000?

I would use the $20,000 to expand my veteran-focused training cohorts and remove barriers to access. That means improving programming resources, subsidizing spots for veterans who need support, and building systems that allow me to coach more men without sacrificing quality. Too many veterans lose structure, health, and purpose after service. This investment would help me reach more of them, restore strength, discipline, and confidence, and help them thrive beyond the uniform.

Be Positive

Help Briton Limburg be the next Mr. Health & Fitness while supporting a great cause! The B+ Foundation provides financial assistance to families, funds childhood cancer research, and brings awareness to the fight against childhood cancer.


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